About the author

Matt Larson is a best-selling author, real estate investor, entrepreneur, and educator with more than two decades of experience building and scaling successful real estate businesses.

Starting from humble beginnings as a machinist in the Midwest, Matt transformed his passion for real estate into a nationwide operation that has completed more than 4,000 real estate transactions. Over the course of his career, he has invested in wholesale properties, fix-and-flips, rental properties, commercial real estate, lease options, and seller-financed transactions, giving him hands-on experience across virtually every aspect of the industry.

Matt has owned as many as 450 rental properties at one time and has completed over 1,000 fix-and-flips, thousands of wholesale transactions, and numerous commercial real estate acquisitions. Unlike many educators, Matt actively practices what he teaches and continues to invest in real estate on a large scale today.

As an entrepreneur, Matt has built multiple successful companies, including a leading virtual assistant business, Rapid Assistants that helps entrepreneurs and real estate investors scale their operations through systems, delegation, and automation. His businesses support clients across the United States and employ team members both domestically and internationally.

As a coach and educator, Matt has helped thousands of investors build profitable real estate businesses through practical, real-world strategies rather than theory. His straightforward teaching style focuses on helping people create results by avoiding costly mistakes and implementing proven systems.

Matt has been featured by Forbes and Entrepreneur and has shared the stage with many of the biggest names in business, entrepreneurship, and real estate investing. Most notably, he spent three days providing private one-on-one coaching to Tony Robbins at Tony's home, teaching advanced single-family home investing strategies and real-world acquisition techniques.

Through his books, coaching programs, and live events, Matt's mission is simple: help ordinary people create extraordinary results through real estate investing, entrepreneurship, and financial education. His passion for revitalizing communities, creating opportunities, and helping others achieve financial freedom continues to drive everything he does.

Today, Matt continues to buy real estate, build businesses, educate investors, and transform communities one property—and one neighborhood—at a time.

Business

RENOVATION MANUAL:

The Entire Process

The Renovation Manual is a comprehensive field operations guide created by Matthew Larson and his team at RealEstateMatt.com. Drawing from decades of real estate and renovation experience, this manual outlines a proven, scalable system for acquiring, renovating, and managing rental properties. The book is for everyone. Aimed at investors, contractors, project managers, and virtual assistants working in high-volume, turnkey real estate operations as well as the average person doing their first flip.

Business

FASTER TO THE FINISH LINE:

Outsource Your Business with Virtual Assistants and Regain Control of Your Life

What if the most valuable skill in your business isn't real estate, sales, or operations—but people? In Faster to the Finish Line, Matt Larson reveals how he used virtual assistants to reduce overhead, attract top talent, and step away from the day-to-day operations without sacrificing growth. The result was more freedom, less stress, and a business that could thrive without relying on him for every decision. The reality is that if you're the magic behind your business, you're also the bottleneck. This book is a must-read for real estate investors, educators, and entrepreneurs who want to scale smarter, move faster, and achieve more without burning out. Inside, Matt shares the exact systems and strategies he used to transform virtual assistants into a competitive advantage across multiple industries. In today's fast-changing market, businesses must adapt or risk falling behind. Matt, the owner of one of the largest virtual assistant companies in the United States, has spent years building systems to recruit, train, and place high-performing virtual assistants for growing companies. Combined with over 18 years of real estate experience and more than 4,000 closed transactions, he provides a proven blueprint for leveraging people to accelerate growth and reach the finish line faster.

Business

BUYING IS NOT SELLING:

Sales Strategies That Will Help you Buy Houses at Deep Discounts Even With the Most Stubborn Sellers

In traditional sales, you're trying to convince someone to buy from you. In real estate investing, you're trying to convince someone to sell to you—and those are two very different conversations. The tactics that work when selling a product often fail when you're sitting across from a homeowner deciding whether to sell their biggest asset. That's why so many investors struggle. They push too hard, talk too much, miss the seller's true motivation, and lose deals they should have won. In Buying Is Not Selling, Matt Larson reveals the exact approach he's used to close thousands of real estate transactions. No high-pressure tactics, no cheesy sales scripts, and no pretending to be someone you're not—just a proven framework for building trust, understanding motivation, and helping sellers make the right decision. If you want more accepted offers, stronger relationships with sellers, and the ability to negotiate better deals without being pushy, this book will show you how. Because buying houses isn't selling, and the investors who understand the difference close more deals.